Women's sports garnered 28.6 billion minutes of views in the U.S. in the first half of 2026, an 18% increase year-over-year, with advertising spend up 120% since 2022, according to a Nielsen report.
Emami Group has officially concluded its role as an investor and manager in East Bengal Football Club, transferring all shares and voting rights back to the club. The group will, however, continue its association with East Bengal FC as a sponsor, reaffirming its commitment to Indian football. This transition follows a successful period for the club under Emami's ownership, marked by significant victories for both men's and women's teams.
Olympic medallist Neeraj Chopra has become a co-owner of the UBS Athletics Kids Cup, a grassroots initiative promoting sports among children. Having served as an ambassador, Chopra's new role aims to expand the programme's reach to one million children across India, fostering confidence, discipline, and a stronger sporting culture from the ground up.
The Sports Ministry has provisionally recognised the Federation of Motor Sports Clubs of India (FMSCI) as a National Sports Federation (NSF), a move aimed at promoting motorsport and facilitating Formula 1's return to India. This recognition requires FMSCI to amend its constitution to comply with governance acts, and a Task Force is being established to assess the benefits and challenges of hosting major motorsport events.
Union Minister Bandi Sanjay Kumar announced India's ambitious plan to rank among the top 10 sporting nations by 2036 and top five by 2047. He highlighted the central government's commitment to sports development through initiatives like Khelo India, increased budget allocation, and a special fund for sports equipment and technology, emphasising sports as a tool for nation-building and youth empowerment.
Union Minister Bandi Sanjay Kumar announced India's ambitious plan to rank among the top 10 sporting nations by 2036 and top five by 2047. He highlighted the central government's commitment to sports development through initiatives like Khelo India, increased budget allocation, and a special fund for sports equipment and technology, emphasising sports as a tool for nation-building and youth empowerment.
World Cup-winning Spanish footballer Gerard Pique has become a strategic shareholder in the Global Chess League franchise American Gambits. Pique, known for his illustrious football career, expressed his long-standing fascination with chess and his ambition to elevate the sport's global appeal. The fourth edition of the Global Chess League, featuring top grandmasters, is scheduled for September 3-13.
FIFA has announced it will proceed with its consultation process to bring private investment into the World Cup and other tournaments, despite strong opposition and a boycott threat from UEFA. The plan involves creating a $20 billion subsidiary, FIFA Forward Enterprise, to manage commercial and event operations, offering external investors up to 20% stakes.
FIFA has issued a clarification regarding its FIFA Forward Enterprise (FFE) proposal, stating it would 'never entertain' selling football to private parties and aims to ensure meaningful commercial ownership for all member nations, following strong criticism and boycott threats from UEFA and CONCACAF.
Premier League club Liverpool FC has finalised a deal to sell a minority equity stake to a consortium led by British-Indian businessman Amit Bhatia.
A consortium, including Amazon founder Jeff Bezos, has acquired approximately one-third minority stake in Premier League club Liverpool FC, with current owners Fenway Sports Group retaining majority control.
Australia's players union has joined global criticism of FIFA's proposal to bring private investors into the World Cup and other events, citing a lack of transparency and pressure on member associations to approve the $20 billion plan.
Argentina's Leandro Paredes received a 10-match suspension and Nahuel Molina a seven-game ban from FIFA for their involvement in a brawl after the World Cup final against Spain, with both players also fined $90,000 each. The Argentine Football Association (AFA) was hit with a $321,000 fine for multiple disciplinary breaches, including a controversial banner display and team misconduct.
Ladakh has inaugurated its first international-level artificial ice hockey rink, a state-of-the-art facility costing Rs 42 crore. Equipped with a 24x7 chilling system, it allows year-round training, overcoming the previous limitation of a short natural ice season. This development is expected to boost winter sports, nurture local talent, and promote sports tourism in the region.
Gujarat Deputy Chief Minister Harsh Sanghavi has launched the 'Shaktidoot 2.0' statewide sports scheme, significantly increasing financial assistance for athletes up to Rs 50 lakh. The initiative also focuses on identifying grassroots talent, supporting differently-abled players, and inaugurating sports complexes and libraries worth over Rs 388 crore. The scheme introduces a transparent, performance-based selection process and immediate aid for exceptional non-scheme players.
Sports Minister Mansukh Mandaviya inaugurated new sports infrastructure facilities at SAI NCoE Gandhinagar, reinforcing the government's commitment to building world-class sporting ecosystems. The new facilities aim to strengthen athlete preparation through integrated support in training, recovery, nutrition, sports science, and mental wellbeing.
The consortium is being led by Amit Bhatia, the son-in-law of steel magnate Lakshmi Mittal and a former shareholder in English second-tier club Queens Park Rangers.
FIFA President Gianni Infantino is campaigning for re-election by positioning himself as the advocate for less wealthy football nations, while UEFA President Aleksander Ceferin has ruled out running against him but anticipates an opposition candidate.
Congress MP Deepender Hooda has urged the central government to consider Haryana as the host or co-host for the 2030 Commonwealth Games, citing the state's significant contribution to India's medal tally in major competitions.
India women's hockey players urge the Sports Ministry and corporates to save the Women's HIL, saying the league is vital for developing future talent.
Former Pakistan captain Salman Akbar attributes his country's hockey decline to the absence of a robust domestic structure, contrasting it with India's strategic investment in grassroots and domestic ecosystems after failing to qualify for the 2008 Olympics. He highlights India's subsequent success and calls for similar foundational changes in Pakistan.
The Los Angeles Lakers NBA team is reportedly being sold to businessmen Josh Kushner and Bob Iger for an unprecedented $12.5 billion, a deal that would make it the most expensive sports team ever sold.
Gujarat Deputy Chief Minister Harsh Sanghavi has outlined Ahmedabad's vision for the 2030 Commonwealth Games, emphasising unparalleled accessibility for para athletes and a strong commitment to sustainability through green energy and electric transport.
Chennai-based SKASports Investments Private Ltd has signed an agreement with a Singapore club to develop a regional sports ecosystem that would tap the large pool of footballers and coaches from India.
France achieved a historic double victory at the World Championships, with Thom Gicquel and Delphine Delrue winning mixed doubles and Alex Lanier securing the men's singles title. This unprecedented success is attributed to decades of strategic investment in a national badminton system, including national and regional centres, coach education, and a focus on holistic player development, aiming to elevate France among traditional Asian powerhouses in the sport.
Sports Minister Mansukh Mandaviya has assured continued government support to trap shooter Neeru Dhanda and pistol ace Esha Singh, who recently achieved historic gold medals at ISSF World Cups. Mandaviya highlighted shooting as a priority sport for India, with significant investment in athlete development programs like TOPS and Khelo India, aiming for future Olympic and Commonwealth Games success.
"Excited to bring world's biggest sporting spectacles to Indian audiences": Zee CEO Punit Goenka after securing FIFA broadcasting rights till 2034
Mizoram Chief Minister Lalduhoma has called for the state to become a hub for Indian futsal, producing players capable of leading the national team to the FIFA Futsal World Cup. Speaking at a felicitation for Tlangnuam Futsal Club, he emphasised nurturing talent for international success and highlighted government investment in sports infrastructure.
US President Donald Trump has publicly backed FIFA President Gianni Infantino, stating that replacing him would be a 'terrible mistake' and that the sport would 'never be as successful or profitable' without him, despite Infantino facing significant backlash and a battle to retain his position ahead of next year's presidential elections.
Indian football icon I M Vijayan has voiced his enthusiasm for the upcoming India-Brazil international friendly in Kolkata on October 3. He believes the visit by the five-time World Cup champions will provide invaluable experience and lasting memories for young Indian players, significantly boosting the sport's profile and attracting global attention to Indian football.
Vidarsa K Vinod, a 27-year-old shooter from Kerala, has secured a spot in India's Asian Games squad for the 10m Air Rifle and 50m Rifle 3 Positions events, overcoming significant financial hurdles and training setbacks through resilience and family support.
The Sports Ministry has provisionally recognised the Federation of Motor Sports Clubs of India (FMSCI) as a National Sports Federation (NSF). This status makes FMSCI eligible for financial grants and is a significant step in the government's efforts to bring Formula 1 racing back to India, with a Task Force also being formed to explore hosting major motorsport events.
Regional football powerhouses, including UEFA, AFC, and CONCACAF, are reportedly discussing a vote of no confidence against FIFA President Gianni Infantino. This move comes after Infantino angered them with a proposal to sell a stake in the World Cup to private investors. Despite significant opposition, Infantino retains support from some member associations, particularly from Africa, complicating any challenge to his leadership ahead of the 2027 election.
Vidarsa K Vinod, a 27-year-old rifle shooter from Kozhikode, has secured a spot in the Indian squad for the Aichi-Nagoya Asian Games. Her path from an NCC introduction to elite competition was marked by financial struggles, training with borrowed equipment, and overcoming setbacks like the COVID-19 pandemic. With crucial support from her family, husband, and the National Centre of Excellence, she now aims to become the World No. 1 in her sport.
FIFA plans to create a $20 billion subsidiary, FIFA Forward Enterprise (FFE), to manage the World Cup and other events, offering up to 20% stakes to external investors, a move that has drawn fierce criticism from UEFA, who accused the governing body of putting the game's 'soul' up for sale.
The Prime Volleyball League auction saw Shameemudheen become the biggest Indian buy at Rs 20 lakh, with other players like Muhammad Nihal C K, Shon T John, and Jasjodh Singh also securing significant bids. The auction also highlighted the growing importance of grassroots talent, with several U-21 players earning spots in PVL franchises, underscoring the league's commitment to nurturing future stars.
Sharmila Dhankar, a polio-afflicted survivor of domestic abuse, clinched a gold medal in the women's F57 seated shot put at the Commonwealth Games, marking a triumph of resilience and athletic prowess.
All India Football Federation President Kalyan Chaubey has urged the Tata group to reconsider its decision to withdraw Jamshedpur FC from the Indian Super League. While Tata maintains it's a strategic move for grassroots development, Chaubey believes the decision should not be purely financial and highlights Tata's significant contributions to Indian football through the Tata Football Academy.
All India Football Federation President Kalyan Chaubey has urged the Tata group to reconsider its decision to withdraw Jamshedpur FC from the Indian Super League. While Tata maintains it's a strategic move for grassroots development, Chaubey believes the decision should not be purely financial and highlights Tata's significant contributions to Indian football through the Tata Football Academy.
An analysis of the disparities in India's sporting culture, highlighting the challenges faced by non-cricket athletes and the systemic changes needed for India to become a true sporting superpower.
